MAD ROCKET companies and brands will take off fast and high as long as the Mission and Action are religiously Focused.
Mark and Ian review the power of focus and why these drive rocket growth.
Focus is critical in three areas…developing the growth mission, determining the core growth SOB target (Source Of Business) target and driving the right action that is needed for immediate acceptance and revenue. In this new world of increased competition and ‘sametization’ doing one thing extremely well is better than many not so well.
Some quick examples; Coca Cola Life, Nike and Tradetec
Our guests today know the power of focus all too well.
Studio Guest: Darren Guccione
Darren is CEO & Co-founder at Keeper Securities. He is an entrepreneur, serial inventor with a passion for disruptive technology and a Masters in Accounting and Finance and degree in engineering. Talk about left brain, right brain. He has built quite a few businesses including his current successes…Callpod for mobile communications and power and Keeper one of the most downloaded password and data security apps.
Darren is no stranger to focus and simplicity.
Studio Guest: Jack Kraft
Jack is Senior Advisor at the Chicago Corporation and a hands on investor with a string of technology successes including Rise Interactive one of the premier SEO and digital analytical companies in the business. Jack has been a senior mover and shaker on the big stage of business including Vice Chairman of the venerable Leo Burnett agency famous for the Marlboro Man and the Jolly Green Giant to name just a few.
Jack weighs in on innovation and how it can (or not) help grow a company fast.
A Pre-Flight Session is a phone consultation where Mark and Ian will help you gain clarity on your business growth and marketing path, whether you have an existing plan or need a new one.
For a complimentary Pre-Flight Session with Mark and Ian, send an email to: firstname.lastname@example.org